Personalization usually means knowing things about the prospect. The other half is knowing things about you. "You went from six reps to twelve this quarter" is a fact about them. "I ran outbound at Klarna when we went through the same thing" is a fact about you, and it is the sentence that turns a message from research into a conversation. The digital twin is where agaria keeps those facts.
What the twin holds
The twin is a vault of your own material: things you wrote, things you know, and things that happened to you. You add sources and agaria turns them into notes it can search.
Typical sources:
- Your LinkedIn posts. How you talk, what you care about, the stories you tell.
- Examples of past emails. Upload messages you wrote to customers as source material for your writing style.
- A deck or a doc. The offer in your own words, with the numbers you are comfortable citing.
- A chat export. Conversations you have already had with an AI about your business hold a surprising amount of context. A Claude export drops straight in.
- A folder of notes. Anything in plain text.
Each source becomes notes in the vault, linked to each other, searchable by you and by the drafting step.
How a draft uses it
Before agaria drafts a message, it looks at the lead's research and asks the twin one question: is there shared ground here? Same former employer, same city, same university, the same conference, a topic you both wrote about. If the answer is yes, the draft gets one line it can use.
That line is the difference between "I saw you're hiring SDRs" and "I saw you're hiring SDRs, I remember doing that at Klarna in 2021 and the first month was rough." Both are true. Only the second one is yours.
The twin never invents shared ground. If nothing overlaps, the draft says nothing about you, which is the right call: a made-up "we both love sailing" is worse than no personal line at all.
Why not a persona field
Tools ask for a tone ("friendly, confident, concise") and a bio. Three adjectives do not produce a voice, and a two-line bio does not contain the fact that you rowed at university, which is exactly the fact that matters when the lead's profile mentions the same club. A vault of real material does contain it, because you never had to predict which fact would be useful.
Searching it yourself
The campaign chat can search the twin too. Ask "what did I write about ramp time?" while you are editing a draft and the answer comes from your own posts, with the source attached. It is your notes, indexed.
What to put in first
Start with what you write most: your posts and examples of past messages you choose to upload. Add the deck. Then, when a draft surprises you with a line that sounds like you, you will know the twin is reading. The first-message post shows where that line lands in the message.